Database Answers Omni-Channel Retailing (Click for Oracle Blog)

Printer Printer-friendly version

Home Ask a Question Best Practice Careers Contact Us Data Models Search Site Map
Data Model for Omni-Channel Retailing 
An Access Database is available.

Some useful Links :-
  • A good introduction is this Wikipedia entry
  • an interesting article from Business2Commnity.
  • A discussion of Supply Chain implications from Enterra.
    And here's a site that describes John Lewis as "Britainís favourite omni-channel retailer"
    All the major Vendors are active in this area - Oracle ,IBM Omni and IBM Sterling , Microsoft and SAP

    This diagram shows the Customer with four Platforms which make up the Omni-Retailing Experience :-
    Channel, Customer, Products and Purchasing, Omni-Channel Retailing Data Model
    Implementation of a Strategy could be done as follows -
  • Decide the priorities from the four Platforms, eg Customer
  • Review the Subject Area Data Models and create a 'Best-Fit' Model
  • Define the Events in the Life-Cycle of a Customer.
  • Choose a suitable Reference Data Architecture
  • Review the value of a Proof-of-Concept.
  • Check out these Subject Area Models :-
  • Customers
  • In Store Shopping
  • Online Shopping
  • Payments
  • POS
  • Products and Brands
  • Products and MDM
  • Purchasing Patterns

  • Terms in Quotes are Customer Options from the John Lewis Web Site

    Barry Williams
    March 22nd. 2014
    Database Answers Ltd.
    London, England



  • © DataBase Answers Ltd. 2014

    Home Ask a Question Best Practice Careers Contact Us Data Models Search Site Map